Working with in-house teams
Having good data is the foundation of marketing & SEO.
But getting ready to use as you get larger is hard. It's slow, complex work which needs both domain expertise and engineering skill.
We often end up pulling what we can from interfaces, getting stuck in the BI request queue and trying to cobble together the rest.
We take on the responsibility for your data and let you get on with the actual work you need to do.
Get the most out of your data.
We can help you get a handle on your SEO data, tie together your sources and make it all easy to work with.
You'll get more done, you'll get better insights and all the data will be yours, now and forever.
Pictures are worth a thousand words and we hope reports are worth a couple thousand more. We've anonymised some of our reports, so you can see the sort of thing that is possible with your data.
But we have a lot more than this! Please get in touch and we can show you what is possible.
Branded SERP Monitoring
Monitor and control your brand image on Google.Rank Tracking
Analyse rich rank tracking data.Analytics Performance
A base template for measuring SEO performance with analytics.Log Monitoring
Monitor your logs for technical issues.Core Web Vitals
Track your domain and competitors CWV.How Piped Out Works
First we'll sit down and map out the requirements of the team.
The common data sources you use, what you want to be able to do and your challenges.
We'll set you up a data warehouse and then go and load all your different data sources data into it.
Once it's in, we'll build out pipelines for common SEO tasks.
Once the pipelines are built out, we'll convert them into reports and set you up with our query platform for ad-hoc analysis.
Once you're set-up we don't just stop there.
As we create new reports and workflows we can add them to your warehouse.
And as a customer you also get a say in which reports we build next and roll out.
We don't just set everything up and leave you to it.
We'll work with your team to make sure they understand how to get the most out of their data.
And we'll be here to support and answer the questions you've got about it.
How do we help in-house teams?
It's hard to hire the right people.
Getting your SEO data means hiring people who have the right SEO experience and engineering experience.
Hiring those people is hard and expensive.
You'll find it far easier to put together a great team when all your data is sorted for you.
And if you were lucky enough to get some of those people, they'll be able to do even more useful things now the data is handled.
No more UI limits, sampling, cardinality. All your data.
We get a lot of fantastic free data sources in SEO, but when you get big the UI stops being useful.
You run into all sorts of issues: sampling, cardinality, slow access, limits. We'll get all your data out and make sure you've got it forever.
Get going now. Not in 6 months time.
Working internally means working around the resource constraints of your business.
BI and engineering resource can be limited and changes can take a long time to go through.
We can help you bypass that and work with your BI & engineering team to get your data ready to go.
