We load a wide variety of different data sources, some more common than others. Let's talk about what we load and why.
The three data sources we get the most requests for are:
But we can integrate any kind of SEO data - everything from links & rank tracking to internal sales data. Let us know what you're trying to accomplish and we can advise and talk through it.
Google Search Console is a brilliant free tool, but if you're serious about search, you'll often bump into its limitations.
You'll need to download more than 1,000 rows at a time. You'll need to select data for a specific list of pages, not just a subfolder. You'll need to store more than 16 months' data.
We'll solve all of those problems for you.
Did you know Google Search Console samples?
It's not possible to remove it completely, but you can get back some of that lost data with the right data & profile setup.
Particularly for large websites, we'll work with businesses to load multiple sub-folders to minimise the data lost, whilst making it easy to query all of them at once.
Many businesses have multiple search console properties without even counting sub-folders.
You might have domains for pre and post migration. You might have separate documentation and forum subdomains.
We'll pull them all into one place to make working with the analytics data quick and easy.
Log data is one of the most important data sources we have as SEOs.
Fixing crawling and indexing, understanding freshness, prioritising, debugging weird anomalies. It's brilliant at them.
But log files are large and need processing. We take care of all of that and give you easy access to all of it.
We run DNS/ASN lookups on all our log data so you'll know what is actually coming from Google.
We'll work with your devs to get the log data and validate it, making sure you've got all the logs and no-one missed that Wordpress subfolder on your Magento site...
If you're seeing weird numbers in Google Analytics, sampling is usually the first thing to check for.
And if you do anything other than just view the default reports, you'll find it samples a lot.
We download and store your data day by day, to make sure that for all but the largest sites you can avoid sampling without having to upgrade to paid versions.
Everytime you change anything in the Google Analytics interface it reloads your data.
Setting up and exploring data with it is slow. Exporting large reports from it is impossible. With Piped Out you can quickly have all the data ready to go with just a handful of clicks.
Search console is excellent, but rank trackers give you another different set of data: SERP features, competitor ranks and loads of other good stuff.
We'll load all the raw data from your rank tracker so you can cut it up however you'd like, in Excel, Google Sheets, Data Studio, or anything else.
Often companies want to pull in rank tracking data alongside or combined with other data.
By pulling it all into a data warehouse we make it easy to combine with any other data sources, and pull into reporting software of your choice.
We can integrate with cloud crawling providers or we can help you set-up a process to load your local data (like Screaming Frog or Sitebulb crawls).
We can either store multiple crawls or just keep your most recent one to work with.
We focus on combining the crawl data with other data sources.
You can combine with backlinks, branded traffic, conversions, Google requests.
It'll make it easier to prioritise and you'll be able to find different opportunities.
We can integrate with main link providers so you can keep all your sites' link data ready to access.
We'll help you work at scale across millions of backlinks for large websites and properties, with quick, easily repeatable analysis.
Links are good by themselves and even better with other data sources.
Trying to decide if you want to remove a site section? Go check traffic and links.
Looking to optimise internal links? Connect crawl data with link and select the pages with backlinks but few outlinks.